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Cloud Computing Expo 2009 WEST MEDIA SPONSORS

AJAXWorld Magazine:

AJAXWorld Magazine is the pre-eminent independent vendor-neutral resource for the fastest growing new segment of the software business: entirely Web-based applications and experiences like Gmail, Google Maps, Live.com, MySpaces, and Flickr. AJAXWorld Magazine recognizes that the next-generation user-centric Web is hurtling toward us and that it's a rich-media future in which AJAX, as the most talked about of all the Rich Internet technologies, is positioned firmly at center stage. AJAXWorld Magazine provides developers, architects, IT managers, and corporate decision makers with comprehensive information and insight into the biggest paradigm shift in website design, development, and deployment since the invention of the World Wide Web fifteen years ago.
asp.netPRO

asp.netPRO is the premier information resource for the ASP.NET developer community. It teaches by example. By showing valuable programming techniques in action - through real-world apps and code - we help professional software developers build, debug, deploy, and run the next generation of dynamic, distributed Web applications quickly and easily.
Cloud Computing Journal:

At SYS-CON Media our mission through http://cloudcomputing.sys-con.com is to help open the eyes of Enterprise IT professionals to the economics and strategies that utility/cloud computing provides. Cloud computing potentially impacts every aspect of how IT deploys and operates software. It also impacts many aspects of how software is developed/purchased. Cloud Computing Journal is the first and only online source covering the booming market of Cloud Computing for the enterprise, providing key decision makers with how-to articles to improve product efficiency and lower costs by leveraging network and computing resources.

As the publisher, in addition to Cloud Computing Journal, of some of the world s leading i-Technology online sources, such as Virtualization, Journal, SOAWorld Magazine, Web 2.0 Journal, AJAXWorld Magazine, Java Developer s Journal and others, SYS-CON Media delivers to advertising partners the most efficient and highest-performing channels through which to reach their target audience. With a combined readership of over half a million IT professionals, SYS-CON Media has the tools (SYS-CON.TV Internet Video, Webinars and Webcasts) and the experience you need to deliver a message that is cost-effective, striking and unforgettable.

Conference Guru:

We track hundreds of technology conferences around the world to help our Members find the right conferences...to get in front of the right people...at the right price.
Data Center Journal

The Data Center Journal is the only magazine portal for the data center industry that provides information and resources for the three groups that help make a data center successful; Information Technology, Facilities and Design.
ebizQ

ebizQ offers online content and events designed to help members increase the agility of their business and IT infrastructure. We help business and IT professionals achieve common goals such as innovating with Cloud Computing. All of ebizQ's content is freely available to subscribers. For more information visit ebizq.net
ERP

ERP .com is the gathering point for ERP professionals, services and software. The site was developed by ERP professionals to get valuable information, product reviews, job and sales leads and more. The power of your business contacts, network, and information is critical to your success and ERP.com is designed to help maximize your career and business.
ESC

Held in key strategic technology development locations worldwide, the Embedded Systems Conference is the global electronics industry's leading event. With cutting edge product demonstrations, visionary speeches and hundreds of essential technical training classes and accreditation opportunities, ESC is the ideal venue for the design engineering community to learn, collaborate and recognize excellence. In addition, ESC celebrates decades of unique local electronics industry culture, innovation and significant contributions to the global technology industry.
Extension Media

Extension Media publishes resource guides, websites and email newsletters for developers and IT professionals including the Eclipse Platform Resource Catalog, Java Technology Resource Catalog, Microsoft Application Development Resource Catalog, Open Source Technologies Resource Guide, Cloud Computing and Web Services Resource Guide and the IBM Rational Software Delivery Platform Resource Catalog. Visit www.techguideonline.com
ICST:

The Institute for Computer Sciences, Social Informatics and Telecommunications Engineering sponsors global research, innovation and technology transfer to promote and maximize the benefits and impact of ICT in all sectors of human society. It is a worldwide grassroots organization of research communities in diverse technical and geographical areas representing the academic, research, regulatory and business sectors.
Imago Communications':

Established in 2001, Imago Communications’ track record is one of constant innovation in the fields of business communications, IP, wireless and mobility. We excel in creating cutting-edge events, conferences and online forums which bring new technology solutions to the market in an accessible and timely way, generating real business benefit for our customers. All are led by vendor and user community needs, focusing on topical and business-critical issues. Our next event IP Expo, is the UK’s leading IP Infrastructure, Virtualisation and Cloud Computing event. Now in its fourth year visitors to IP’09 will meet over 100 vendors, view over 500 products across two days and listen to top-level end-user keynotes. FREE to attend the event features an extensive exhibition floor and a comprehensive seminar programme including 160 free sessions split into the following 10 theatre tracks. See www.ipexpo.co.uk for more details.
The Knowledge Congress:

The Knowledge Congress is a series of live webcasts produced by The Knowledge Group, LLC, which examine trends, regulatory, and technology changes across a variety of industries. “We bring together the world's leading authorities and industry participants through informative two-hour webcast that study the impact of changing regulations and help businesses succeed through proper regulatory compliance.” Hear leading government officials, consultants, and experts objectively analyze the latest trends and issues and their impact on industries. To contact or to register to an event, please visit: www.knowledgecongress.org.
SD Times:

SD Times is the Newspaper of Record for the Software Development industry. SD Times provides news, news analysis, specialized features and comprehensive analyses on new products, alliances, and emerging market trends for software and application development managers, IT managers, and ISVs, who manage development projects. Published twice per month, SD Times covers application development from strategic, business objective and management perspectives. Regular topics include development tools, Internet and web development, operating systems, embedded systems, database and client server development, Linux, XML, and JAVA. Subscriptions are FREE at www.sdtimes.com.
SOAWorld Magazine:

SOAWorld Magazine is the premier publication addressing the technical and strategic depth of Web Services. Its target audience is anyone who wishes to design, administer, sell, or use Web Services - from the developer, to the ISV, to the CTO, and to the end user. It is for anyone who wishes to apply the new model for creating and using distributed applications across the Internet, utilizing common interfaces for efficient communication and high level interoperability.
SYS-CON TV:

SYS-CON TV is your complete resource for LIVE i-Technology News and Views about the latest trends.

Toolbox:

Toolbox for IT is an online community of professionals who share practical information on IT topics. This community enables anyone to access the collective information of a worldwide audience of experienced professionals, including 28 different knowledge bases ranging from business intelligence to wireless technologies.

 


Ulitzer

Ulitzer.com is the leading original content Website covering more than 2,000 topics, from AJAX to Zebra. Ulitzer.com has 5,500 authors and 600,000 original articles, published in more than 5,000 topic-specific online journals. Each journal offers up to 14 content-specific sections, written by the world’s most-respected authors, who are experts in their particular fields.
Virtualization Journal

Virtualization is the hottest subject today, triggering dramatic changes in product offerings and business practices to support virtualized operational models. Virtualization Journal covers these breakneck speed developments, including all aspects of the plethora of solutions that’s already emerged as more and more companies turn to virtualization to simplify their IT, fully leverage their existing computing investments and respond faster to changing business demands.
Web Host Industry Review

Since 2000, The Web Host Industry Review (www.thewhir.com) has made a name for itself as the foremost authority of the Web host industry providing reliable, insightful and comprehensive news, reviews and resources to the hosting community. TheWHIR Blogs (www.thewhir.com/blogs) provides a community of expert industry perspectives. The Web Host Industry Review Magazine (www.thewhir.com/magazine) also offers a business-minded, issue-driven perspective of interest to executives and decision-makers at both large and small hosting companies as well as suppliers, resellers and web hosting customers. WHIR TV (www.thewhir.com/tv) offers on demand web hosting video interviews and web hosting video features of the key persons and events of the web hosting industry.

Cloud Computing Expo 2008 WEST MEDIA SPONSORS

asp.netPRO Magazine:

asp.netPRO is the premier information resource for the ASP.NET developer community. It teaches by example. By showing valuable programming techniques in action - through real-world apps and code - we help professional software developers build, debug, deploy, and run the next generation of dynamic, distributed Web applications quickly and easily.

 


Augitaly:

Augitaly is the website dedicated to one of the most active Italian usergroups in the field of Adobe-related software. The website has a special permanent section called FlexGala (www.augitaly.com/flexgala) dedicated to the diffusion and exchange of knowledge and experiences in the use of Adobe Flex, Adobe AIR and in the world of the Rich Internet Applications in general. The editorial effort behind this site is strong and targeted at presenting not only conventional articles but also innovative contents in form of videotutorials and live presentations over Adobe Connect. Marco Casario (http://casario.blogs.com), the founder of the portal, gives a permanet contribution to the site's table of contents.

Business Trends Quarterly

Business Trends Quarterly Business Trends Quarterly establishes a dynamic forum where business strategy experts and IT decision-makers unite to analyze existing enterprise systems and challenges from an IT solutions standpoint. BTQ continues to supply senior-level decision-makers with on-demand, real life business experience and leading industry research to address the needs of a diverse and consistently changing marketplace.


BZmedia:

BZmedia LLC is a privately held, high-tech media company based in Huntington NY on Long Island's beautiful north shore. BZ Media was founded in 1999 by veterans from Miller Freeman, CMP, IDG, Newsday and Ziff-Davis.

 


The Data Center Journal:

The Data Center Journal was formed in 2003 and proudly serves as the only portal to the data center industry. The Data Center Journal provides information and services for the three groups that help make a data center successful; Information Technology, Facilities and Design.

The Data Center Journal articles are delivered to our readers every week through our online print (www.datacenterjournal.com) and printed four times yearly for our readers worldwide. In addition, we offer continuing education programs and consulting on data center issues.

For more information about us, how to submit articles or advertising please contact us at 678-762-9366 or email: info@datacenterjournal.com.


ExeConnect

ExeConnect is an executive meeting company providing business development services to Fortune 1000 and start-up companies. We engage corporate executives with prospective customers and partners face-to-face, presenting innovative solutions that address company business initiatives. The online Executive Private Network™ increases leading company visibility and enables valuable business networking.
Extension Media

Extension Media publishes 20+ resource catalogs, websites and email newsletters for IT professionals and software developers covering the industry’s important platforms and technology areas. Publications include resource catalogs covering Security, Grid and Cluster, IBM Information Management, Storage, VoIP and IP Telephony, Enterprise Linux, Windows® Server and Business Intelligence. Visit www.techguideonline.com.

HPCwire

HPCwire is the most recognized and accessed news and information site covering the entire ecosystem of high performance computing. HPCwire is the publication of choice for the global community of business and technology professionals interested in computationally- and data-intensive computing, including infrastructure topics such as software, middleware, hardware, networking, storage, tools and applications. Request your FREE HPCwire subscription today!


ITO America

ITO America is part of the BIR division owned and operated by CDM Media. ITO America is the premiere 'Business Technology Leadership Publication' for enterprises across North America. Released on a four times-yearly basis; ITO America strategically works with CIOs, analysts and thought leaders to create unique and diverse ways of bringing the latest IT trends and strategies to the business people that matter.

Working within our four editorial pillars of technology innovation, technology leadership, corporate strategy & executive peer to peer views, ITO America is able to cultivate a disciplined editorial calendar that creates forward thinking and innovation. ITO America offers multiple communication platforms to influence readers and audiences alike, ranging from print, e-marketing, web events as well as custom design one on one business briefings. Our 28,000+ subscribers and ever-growing online audiences, coupled with strategic partner conferences ensure ITO America and your brand stay in front of the decision makers and thought leaders at all times.


ITtoolbox:

ITtoolbox is an online community, enabling peers to share professional knowledge about information technology. Since 1998, ITtoolbox has helped professionals make IT decisions and stay current in the rapidly changing IT market through peer collaboration. The ITtoolbox platform incorporates blogs, discussion groups, and a wiki, facilitating targeted community interaction that IT advertisers can participate in through a proprietary contextual matching system. This combination of community and advertising value has made ITtoolbox a leading destination for professionals and a leader in online advertising, performing for over 520 clients including Microsoft, IBM, Oracle, Dell, and HP.


Manning Publications

Manning's focus is on computing titles at professional levels. We publish for programmers, system administrators, designers, architects, managers and others. We care about the quality of our books and work with our authors to coax out of them the best writing they can produce. We consult with technical experts on book proposals and manuscripts, and we may use as many as two dozen reviewers in various stages of preparing a manuscript. Our books are designed without gimmicks. Their main goal is elegance and readability--we feel the two are often the same.


On-Demand Enterprise

On-Demand Enterprise is dedicated to serving IT executives by providing commentary, feature articles, and current news on real-time computing. Every issue will focus on topics such as scalability, flexibility, availability, dynamism, low latency, utility computing, high efficiency and other "on-demand" capabilities. Technologies like cloud computing, grid computing, virtualization and data caching already have proved themselves in terms of performance, ROI and competitive advantage in today’s leading organizations, and On-Demand Enterprise will bring you the latest information as these technologies continue to evolve. Request your FREE On-DemandEnterprise subscription now!


SD Times:

SD Times is the only IT trade newspaper specifically written for the software development manager. The broad-based IT newsweeklies abandoned this reader a decade ago. Now you can reach them directly, efficiently and inexpensively in SD Times.
SOAWorld Magazine:

SOAWorld Magazine is the premier publication addressing the technical and strategic depth of Web Services. Its target audience is anyone who wishes to design, administer, sell, or use Web Services - from the developer, to the ISV, to the CTO, and to the end user. It is for anyone who wishes to apply the new model for creating and using distributed applications across the Internet, utilizing common interfaces for efficient communication and high level interoperability.

Software Business

Software Business is focused exclusively on the software industry and provides industry leaders with monthly eNewsletters, an information packed website and two well attended conferences. Readers and attendees are top executives and managers of companies that provide software-based products and services including packaged software, customized software, and information technology products and services that are based on proprietary software code. To learn more visit: www.softwarebusinessonline.com


SYS-CON TV:

SYS-CON TV is your complete resource for LIVE i-Technology News and Views about the latest trends.
UserMatter(s):

UserMatter(s) is a magazine focused on creativity and user experience topics made by user experience professionals, rich internet application developers, and creative designers. The magazine can be read in different format: downloading the PDF version, browsing the articles over the web site or consuming the articles on mobile devices (thanks to MobyMobile application www.mobybmobile.com).
Webgrrls International:

Webgrrls International is a networking organization of professional women who are in or interested in the Internet and technology. Our mission is to encourage women to embrace the Internet and technology and leverage them as tools to help propel their careers forward and help them succeed.

Webgrrls is a forum that is local, regional, national and international where women can gather online and offline. Our purpose for gathering is to share information, ideas, and experiences, to learn new skills, to exchange job and business leads, to find interns or mentors, meet the right people with whom to network, to meet the appropriate contacts to help form businesses and strategic alliances all with the goal to propel our careers and businesses forward.

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Call 201.802.3020
or click here to Register
Early Bird Expires April 18th.


New York Call For Papers NOW CLOSED

Submit
your speaking proposal for the upcoming Cloud Expo West
in Santa Clara, CA
[November 1-4, 2010]


Sponsorship Opportunities
Please Call
201.802.3021
events (at) sys-con.com
SYS-CON's Cloud Expo, held each year in California, New York, Prague, Tokyo, and Hong Kong is the world’s leading Cloud event in its 3rd year, larger than all other Cloud events put together. For sponsorship, exhibit opportunites and show prospectus, please contact Carmen Gonzalez, carmen (at) sys-con.com.

Who Should Attend?
Senior Technologists including CIOs, CTOs, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, communications and networking specialists, directors of infrastructure Business Executives including CEOs, CMOs, CIOs, presidents, VPs, directors, business development; product and purchasing managers.

Cloud Computing Bootcamp with Larry Carvalho

5th Cloud Expo announces the welcome return to New York City of its full one-day, immersive "Cloud Computing Bootcamp" - led by our 2010 Bootcamp Instructor Larry Carvalho, ex-IBM and now Entrepreneur and Principal of RobustCloud.

Download Cloud Computing Journal & Show Guide
Cloud Computing Journal
Download PDF
Cloud Expo Show Guide
Download PDF

The World's 30 Most influential Cloud Bloggers
Cloud Expo on Ulitzer
1
Dustin Amrhein 11 Kevin Hoffman 21 Greg O'Connor
2
Ezhil Babaraj 12 Alin Irimie 22 Maureen O'Gara
3
Tony Bishop 13 Kevin Jackson 23 Mark O'Neill
4
Reuven Cohen 14 Fuat Kircaali 24 Bill Roth
5
Ernest de Leon 15 David Linthicum 25 Ellen Rubin
6
David Dean 16 Lori MacVittie 26 John Savageau
7
Ray DePena 17 Bill McColl 27 Michael Sheehan
8
Dana Gardner 18 Paul Miller 28 Roman Stanek
9
John Gauntt 19 Louis Naugès 29 John Treadway
10
Jeremy Geelan 20 Greg Ness 30 Alan Williamson

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Past SYS-CON Events
    Cloud Expo East
cloudcomputingexpo
2010east.sys-con.com

 
    Virtualization Expo East
virtualizationconference
2010east.sys-con.com
    Cloud Expo West
cloudcomputingexpo
2009west.sys-con.com

 
    Virtualization Expo West
virtualizationconference
2009west.sys-con.com
    GovIT Expo
govitexpo.com
 
    Cloud Expo Europe
cloudexpoeurope2009.sys-con.com
 

Cloud Expo 2009 Allstar Conference Faculty

MARCELLO
Unisys

SHUGAR
Yahoo!

SARWAL
Oracle

COFFEE
Salesforce

KHAN
Sybase

BISCIGLI
Cloudera

BRUNETTE
Sun

FEINBERG
EMC

NAUGES
Revevol

BORUFF
CSC

NEERDAELS
Yahoo!

SNEAD
Attorney

EWE
Cenzic

SOLTERO
SpringSource

BAHAR
ParaScale

BISHOP
Adaptivity

What The Enterprise IT World Says About Cloud Expo
 
"Earlier this year one of my staff attended a SYS-CON event and returned to the office a different person. Revitalized and motivated."
  –John Funnell
Marketing Director
GDS International
 


 
"Thanks for a great event!"
  –Michael Sheehan
Technology Evangelist
Go Grid/rPath
 


 
"Good crowd, good questions. The event looked very successful."
  –Simon Crosby
CTO
Citrix Systems
 


 
"Great conference and group of speakers, interesting timely announcements, and awesome networking."
  –Ricardo Sanchez
Software Architect
Myriadtech
 

Articles & Feature Stories
The cloud provides an easy onramp to building and deploying Big Data solutions, particularly the latest technologies that favor scale-out architectures. In his session at 5th Big Data Expo, Harold Hannon, Sr. Software Architect at SoftLayer Technologies, will discuss how transitioning from initial deployment to a large-scale, highly performant operation without breaking the bank may not be easy.
This white paper digs deep into the reasons testing mobile apps is fundamentally harder than traditional web or desktop applications. Experts Tina Zhuo and Dennis Schultz from IBM along with Yoram Mizrachi from Perfecto Mobile and John Montgomery from uTest collaborate to explore the complexities of mobile test environments, the value of the mobile device cloud, the unique role crowd sourcing can play, and how teams can leverage automation to help deliver quality apps.
Next-Gen Cloud. Whatever you call it, there’s a higher calling for cloud computing that requires providers to change their spots and move from a commodity mindset to a premium one. Businesses can no longer maintain the status quo that today’s service providers offer. Yes, the continuity, speed, mobility, data access and connectivity are staples of the cloud and always will be. But cloud providers that plan to not only exist tomorrow – but to lead – know that security must be the top priority for the cloud and are delivering it now. In his session at 14th Cloud Expo, Kurt Hagerman, Chief Information Security Officer at FireHost, will detail why and how you can have both infrastructure performance and enterprise-grade security – and what tomorrow's cloud provider will look like.
The social media expansion has shown just how people are eager to share their experiences with the rest of the world. Cloud technology is the perfect platform to satisfy this need given its great flexibility and readiness. At Cynny, we aim to revolutionize how people share and organize their digital life through a brand new cloud service, starting from infrastructure to the users’ interface. A revolution that began from inventing and designing our very own infrastructure: we have created the first server network powered solely by ARM CPU. The microservers have “organism-like” features, differentiating them from any of the current technologies. Benefits include low consumption of energy, making Cynny the ecologically friendly alternative for storage as well as cheaper infrastructure, lower running costs, etc.
Cloud backup and recovery services are critical to safeguarding an organization’s data and ensuring business continuity when technical failures and outages occur. With so many choices, how do you find the right provider for your specific needs? In his session at 14th Cloud Expo, Daniel Jacobson, Technology Manager at BUMI, will outline the key factors including backup configurations, proactive monitoring, data restoration, disaster recovery drills, security, compliance and data center resources. Aside from the technical considerations, the secret sauce in identifying the best vendor is the level of focus, expertise and specialization of their engineering team and support group, and how they monitor your day-to-day backups, provide recommendations, and guide you through restores when necessary.
Web conferencing in a public cloud has the same risks as any other cloud service. If you have ever had concerns over the types of data being shared in your employees’ web conferences, such as IP, financials or customer data, then it’s time to look at web conferencing in a private cloud. In her session at 14th Cloud Expo, Courtney Behrens, Senior Marketing Manager at Brother International, will discuss how issues that had previously been out of your control, like performance, advanced administration and compliance, can now be put back behind your firewall.
In this report Enterprise Management Associates (EMA) analysts explore the ways in which gaining visibility and control over high-privilege access helps organizations achieve regulatory compliance, assure responsible governance, and improve security all while reducing IT operational costs. The characteristics of an effective privileged access management solution are examined, along with evidence from EMA research that supports the values of a more consistent approach to operational IT control.
Today’s hyper competitive environment defined by unreasonable demands for speed and high expectations for quality and usability has forced companies to differentiate based on their technology. Every company is a software company where customers’ demands for features and functions are more relentless than ever. All while organizations are unable to meet demand or innovate because of a lack of interface testing or too many bugs escape downstream, or a lack of automated testing, or even the difficulty in managing environments across multiple concurrent releases producing longer lead times and configuration related defects.
Cloud scalability and performance should be at the heart of every successful Internet venture. The infrastructure needs to be resilient, flexible, and fast – it’s best not to get caught thinking about architecture until the middle of an emergency, when it's too late. In his interactive, no-holds-barred session at 14th Cloud Expo, Phil Jackson, Development Community Advocate for SoftLayer, will dive into how to design and build-out the right cloud infrastructure.
The revolution that happened in the server universe over the past 15 years has resulted in an eco-system that is more open, more democratically innovative and produced better results in technically challenging dimensions like scale. The underpinnings of the revolution were common hardware, standards based APIs (ex. POSIX) and a strict adherence to layering and isolation between applications, daemons and kernel drivers/modules which allowed multiple types of development happen in parallel without hindering others. Put simply, today's server model is built on a consistent x86 platform with few surprises in its core components. A kernel abstracts away the platform, so that applications and daemons are decoupled from the hardware. In contrast, networking equipment is still stuck in the mainframe era. Today, networking equipment is a single appliance, including hardware, OS, applications and ...
Cloud Expo Breaking News
Next-Gen Cloud. Whatever you call it, there’s a higher calling for cloud computing that requires providers to change their spots and move from a commodity mindset to a premium one. Businesses can no longer maintain the status quo that today’s service providers offer. Yes, the continuity, speed, mobility, data access and connectivity are staples of the cloud and always will be. But cloud providers that plan to not only exist tomorrow – but to lead – know that security must be the top priority for the cloud and are delivering it now. In his session at 14th Cloud Expo, Kurt Hagerman, Chief Information Security Officer at FireHost, will detail why and how you can have both infrastructure performance and enterprise-grade security – and what tomorrow's cloud provider will look like.
The social media expansion has shown just how people are eager to share their experiences with the rest of the world. Cloud technology is the perfect platform to satisfy this need given its great flexibility and readiness. At Cynny, we aim to revolutionize how people share and organize their digital life through a brand new cloud service, starting from infrastructure to the users’ interface. A revolution that began from inventing and designing our very own infrastructure: we have created the first server network powered solely by ARM CPU. The microservers have “organism-like” features, differentiating them from any of the current technologies. Benefits include low consumption of energy, making Cynny the ecologically friendly alternative for storage as well as cheaper infrastructure, lower running costs, etc.
Cloud backup and recovery services are critical to safeguarding an organization’s data and ensuring business continuity when technical failures and outages occur. With so many choices, how do you find the right provider for your specific needs? In his session at 14th Cloud Expo, Daniel Jacobson, Technology Manager at BUMI, will outline the key factors including backup configurations, proactive monitoring, data restoration, disaster recovery drills, security, compliance and data center resources. Aside from the technical considerations, the secret sauce in identifying the best vendor is the level of focus, expertise and specialization of their engineering team and support group, and how they monitor your day-to-day backups, provide recommendations, and guide you through restores when necessary.
Web conferencing in a public cloud has the same risks as any other cloud service. If you have ever had concerns over the types of data being shared in your employees’ web conferences, such as IP, financials or customer data, then it’s time to look at web conferencing in a private cloud. In her session at 14th Cloud Expo, Courtney Behrens, Senior Marketing Manager at Brother International, will discuss how issues that had previously been out of your control, like performance, advanced administration and compliance, can now be put back behind your firewall.
Cloud scalability and performance should be at the heart of every successful Internet venture. The infrastructure needs to be resilient, flexible, and fast – it’s best not to get caught thinking about architecture until the middle of an emergency, when it's too late. In his interactive, no-holds-barred session at 14th Cloud Expo, Phil Jackson, Development Community Advocate for SoftLayer, will dive into how to design and build-out the right cloud infrastructure.
The revolution that happened in the server universe over the past 15 years has resulted in an eco-system that is more open, more democratically innovative and produced better results in technically challenging dimensions like scale. The underpinnings of the revolution were common hardware, standards based APIs (ex. POSIX) and a strict adherence to layering and isolation between applications, daemons and kernel drivers/modules which allowed multiple types of development happen in parallel without hindering others. Put simply, today's server model is built on a consistent x86 platform with few surprises in its core components. A kernel abstracts away the platform, so that applications and daemons are decoupled from the hardware. In contrast, networking equipment is still stuck in the mainframe era. Today, networking equipment is a single appliance, including hardware, OS, applications and user interface come as a monolithic entity from a single vendor. Switching between different vendor'...
More and more enterprises today are doing business by opening up their data and applications through APIs. Though forward-thinking and strategic, exposing APIs also increases the surface area for potential attack by hackers. To benefit from APIs while staying secure, enterprises and security architects need to continue to develop a deep understanding about API security and how it differs from traditional web application security or mobile application security. In his session at 14th Cloud Expo, Sachin Agarwal, VP of Product Marketing and Strategy at SOA Software, will walk you through the various aspects of how an API could be potentially exploited. He will discuss the necessary best practices to secure your data and enterprise applications while continue continuing to support your business’s digital initiatives.
You use an agile process; your goal is to make your organization more agile. What about your data infrastructure? The truth is, today’s databases are anything but agile – they are effectively static repositories that are cumbersome to work with, difficult to change, and cannot keep pace with application demands. Performance suffers as a result, and it takes far longer than it should to deliver on new features and capabilities needed to make your organization competitive. As your application and business needs change, data repositories and structures get outmoded rapidly, resulting in increased work for application developers and slow performance for end users. Further, as data sizes grow into the Big Data realm, this problem is exacerbated and becomes even more difficult to address. A seemingly simple schema change can take hours (or more) to perform, and as requirements evolve the disconnect between existing data structures and actual needs diverge.
SYS-CON Events announced today that SherWeb, a long-time leading provider of cloud services and Microsoft's 2013 World Hosting Partner of the Year, will exhibit at SYS-CON's 14th International Cloud Expo®, which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. A worldwide hosted services leader ranking in the prestigious North American Deloitte Technology Fast 500TM, and Microsoft's 2013 World Hosting Partner of the Year, SherWeb provides competitive cloud solutions to businesses and partners around the world. Founded in 1998, SherWeb is a privately owned company headquartered in Quebec, Canada. Its service portfolio includes Microsoft Exchange, SharePoint, Lync, Dynamics CRM and more.
The world of cloud and application development is not just for the hardened developer these days. In their session at 14th Cloud Expo, Phil Jackson, Development Community Advocate for SoftLayer, and Harold Hannon, Sr. Software Architect at SoftLayer, will pull back the curtain of the architecture of a fun demo application purpose-built for the cloud. They will focus on demonstrating how they leveraged compute, storage, messaging, and other cloud elements hosted at SoftLayer to lower the effort and difficulty of putting together a useful application. This will be an active demonstration and review of simple command-line tools and resources, so don’t be afraid if you are not a seasoned developer.
SYS-CON Events announced today that BUMI, a premium managed service provider specializing in data backup and recovery, will exhibit at SYS-CON's 14th International Cloud Expo®, which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. Manhattan-based BUMI (Backup My Info!) is a premium managed service provider specializing in data backup and recovery. Founded in 2002, the company’s Here, There and Everywhere data backup and recovery solutions are utilized by more than 500 businesses. BUMI clients include professional service organizations such as banking, financial, insurance, accounting, hedge funds and law firms. The company is known for its relentless passion for customer service and support, and has won numerous awards, including Customer Service Provider of the Year and 10 Best Companies to Work For.
Chief Security Officers (CSO), CIOs and IT Directors are all concerned with providing a secure environment from which their business can innovate and customers can safely consume without the fear of Distributed Denial of Service attacks. To be successful in today's hyper-connected world, the enterprise needs to leverage the capabilities of the web and be ready to innovate without fear of DDoS attacks, concerns about application security and other threats. Organizations face great risk from increasingly frequent and sophisticated attempts to render web properties unavailable, and steal intellectual property or personally identifiable information. Layered security best practices extend security beyond the data center, delivering DDoS protection and maintaining site performance in the face of fast-changing threats.
From data center to cloud to the network. In his session at 3rd SDDC Expo, Raul Martynek, CEO of Net Access, will identify the challenges facing both data center providers and enterprise IT as they relate to cross-platform automation. He will then provide insight into designing, building, securing and managing the technology as an integrated service offering. Topics covered include: High-density data center design Network (and SDN) integration and automation Cloud (and hosting) infrastructure considerations Monitoring and security Management approaches Self-service and automation
In his session at 14th Cloud Expo, David Holmes, Vice President at OutSystems, will demonstrate the immense power that lives at the intersection of mobile apps and cloud application platforms. Attendees will participate in a live demonstration – an enterprise mobile app will be built and changed before their eyes – on their own devices. David Holmes brings over 20 years of high-tech marketing leadership to OutSystems. Prior to joining OutSystems, he was VP of Global Marketing for Damballa, a leading provider of network security solutions. Previously, he was SVP of Global Marketing for Jacada where his branding and positioning expertise helped drive the company from start-up days to a $55 million initial public offering on Nasdaq.
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 14th Cloud Expo, Marc Jones, Vice President of Product Innovation for SoftLayer, will explain how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your online presence.
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Appthority is an app risk management company with a Software-as-a-Service solution that analyzes mobile apps for hidden behaviors that pose privacy and security risks. Our main customers are large organizations and we provide them with the first all-in-one App Risk Management service to uncover the hidden actions of apps and enable enterprises to create custom policies to prevent unwanted app behaviors. Appthority combines the largest global database of analyzed public and private apps with advanced policy management tools to automate control over risky app actions to protect corporate data on company-issued and BYOD mobile phones as employees bring their own apps to work.
Like every one I am updating my terminology to reflect the shift that occurred – Business and technical executives immediately get that when combined with a world of smart, connected devices then Cloud computing only makes more sense. We have entered an age where IoT Cloud Computing will become the dominant form of enterprise IT architecture. Smart devices aren’t much use if they aren’t sharing their feeds with some kind of enterprise system, and so new forms of middleware as well as entirely new forms of ERP will emerge too. In short how will that RFID device on the tin of beans ordered by your smart fridge, actually place the order into the supermarket logistics systems?
This past weekend, like many of you, I started getting the blood curdling password resets from a bunch of OpenSSL affected sites. I also got a few emails from sites indicating that I had nothing to worry about. Bad news, good news. Probably the biggest security story thus far for 2014 is Heartbleed, the OpenSSL vulnerability which potentially allows attackers to extract 64 kilobyte batches of memory at random without being noticed and leaving no trace. Sounds like the perfect crime.
When I visit clients to talk about DevOps, I usually ask them what their monitoring strategy is. Too often, the answer I hear is "We use Nagios". I think Nagios is a great tool, but it sure is not a strategy. Nagios does a good job of monitoring infrastructure. It will alert you when you are running out of disk, CPU, or memory. I call this reactive monitoring. In other words, Nagios is telling you that your resources are getting maxed out and you are about to have issues. Proactive monitoring focuses more on the behavior of the applications and attempts to detect when metrics are starting to stray away from their normal baseline numbers. Proactive monitoring alerts you that the system is starting to experience symptoms that can lead to a degradation of performance or capacity issues which is more preferable than Nagios telling you are about to be screwed. With reactive monitoring, it is not uncommon that customers start complaining about the same time that the Nagios alerts start going off. The goal of proactive monitoring is to head off issues so that customers don't even notice.
One of the most powerful aspects of the Internet of Things is the process of synthesis it achieves; it provides a mental model for people to associate and relate a number of different technologies under one umbrella concept and trend. Therefore one early quick win is a simple taxonomy for listing what these different technology camps are, so here is a first draft approach for this that is now included as the guiding framework in our IoT Technology Roadmap.
OpenStack. OpenDaylight. SDN. Cloud. It's all about abstraction, about APIs and "software-defined" (which really means software-controlled, but this is neither the time or place to get into that debate). It's about jailbreaking the network. Enabling access to features and functionality in a way that results in new services, increased responsiveness and overall, the operationalization of the network.
The Information Technology Acquisition Advisory Council (ITAAC) and the Telecommunications Industry Association (TIA) are announcing a slate of innovative leaders to serve as facilitators for the upcoming "Agile Sourcing Environment for Commercial Cloud" brainstorming session being held in Alexandria, VA on April 23, 2014. Enjoying a great response thus far, industry participants include Boeing, Oracle, Google,SAP, Leidos and Capgemini. Government participants include the US Navy, US Army, US House of Representatives and GSA.
Not too long ago, it took even the most successful entrepreneurs several centuries or at least decades to reach a valuation of a billion and thus become a member of the exclusive Billionaire Boys Club*. Families like the Rothschilds, the Waltons or the Brenninkmeijers have indeed built up impressive capital wealth, but because it took them several generations, it often became quite diluted among brothers, sons, daughters, nieces, and even third-degree-nephews. With the advent of first: IT; then the Internet and now the cloud, that time frame has rapidly shrunk. Today companies with as little as 50 or even 13 employees reached valuations where reputable companies and world-renowned artists can only dream of. This acceleration is even more poignant when we look at applications in the heart the nexus of Social, Mobile, Cloud and Analytics (SMAC), such as Instagram , Tumbler and recently WhatsApp. And just like in the music industry there is a lot of interest in the tip parade: the list of runner ups; ideas and products getting ready to become the next mega hit.
Despite claims that there exists (or will, look out!) a mythical "god box" for the enterprise data center, capable of performing every data center function imaginable, it remains, well, mythical. Efforts to effectively secure the data center and the applications it delivers therefore requires a collaborative approach between best-of-breed technologies. But if collaboration across functional IT groups - development, operations, network and security - remains as elusive as nirvana, then collaboration across products has traditionally been seen as likely as sighting the Loch Ness Monster. The arrival of cloud and more recently SDN has changed that, not only encouraging but requiring changes in collaboration capabilities in order to remain considered best-of-breed.
We love analogies. No matter what the topic, analogies are a great way to explain something in a different context to make a specific point with a frame of reference that may be more familiar to those we are making a point to. There is one that seems to come back over and over again in our industry, the one that compares the network to the power grid, network connections to power plugs. I had not heard it for a while but at Interop last week, I heard it used twice in booth demonstrations as part of plug and play pitches. And I really do not like that analogy.
There is probably never going to be a perfect balance in the industry between Do-it-yourself (DIY) and Do-it-for-you (DIFY) networking. It seems exceedingly unlikely that there is a one-size-fits-all type of solution out there. And so we will invariably end up with a bifurcated market that requires multiple solutions for its constituents. But if there is not a perfect balance, which one of these is likely to see the most action? If you were to base your guess on industry chatter, you would have to conclude that DIY has the upper hand. There is a ton of momentum right now with both SDN and bare metal switching. On the SDN front, it is all about orchestration and automation. The ability to streamline customized workflows is attractive, especially for the large IT shops that sink tens of millions of dollars into managing their monstrosities. Once you get into anything that is customized, there is a degree of DIY-ness that is required. No product is designed expressly for your particular environment, so you need to the ability to customize what you buy to do what you want. Beyond that, there is an awful lot of talk about APIs and programmability.
There’s a new craze occurring in homes, highways, workplaces and everywhere imaginable – the Internet of Things or as I like to call it, The Internet of Nouns. Sensors, thermostats, kitchen appliances, toilets and almost every person, place or thing will have a chip capable of connecting to the internet. And if you want to identify and find those things with recognizable words instead of a 128-bit IP address, you’re going to need DNS. DNS translates the names we type into browser or mobile app into an IP address so the services can be found on the internet. It is one of the most important components of the internet, especially for human interaction. With the explosion of mobile devices and the millions of apps deployed to support those devices, DNS growth has doubled in recent years. It is also a vulnerable target.
The industry often talks about how the data center perimeter is expanding,necessarily, due to technological shifts such as cloud and mobility and BYOD. But that isn't really the case. If you look closely, you'll see that the perimeter is actually shrinking, getting tighter and tighter around the data center. With just about everything web-enabled these days, the need for access to network to enable access to applications is, well, nearly gone. I can as easily share a file via a web-enabled application today as I could by copying it onto a network share using a VPN last year. With mobile devices inside the corporate walls as well as out, it's no longer effective to just implicitly trust what's on the local network.
Nick Lippis, who writes the eponymously named Lippis Report, had a fascinating report on the differences between enterprise and service provider environments with respect to network virtualization. He observes, through a survey of the ONUG (Open Networking User Group) membership, that what the enterprise needs is Network Service Virtualization (NSV), which he and ONUG define as the virtualization of "enterprise appliances, such as firewalls, load balancers, application accelerators, application delivery controllers, Intrusion Protection Systems, WAN optimizers, call managers, etc., instantiated for each application." (Lippis Report 217: It’s Network Service Virtualization in the Enterprise rather than Network Function Virtualization )
In any space, there is a very small vocal minority. Most people lack the time, interest, or even confidence to say what they think in public. So we are left with a vocal few who drive the conversation. In networking, the vocal minority consists mainly of the vanguards for change. For these people, the network is more than just some connective tissue inside a nebulous infrastructure. It is their life. They live and breathe it. Accordingly, they have strong opinions about how things work and, more importantly, how they ought to work. But what is happening now is that we are at some risk of the luminaries creating an impassable distance between their vision and the on-the-ground reality in many IT shops today.